Digital Marketing Specialist - LATAM Online Casinos

Digital Marketing Specialist

Position: Digital Marketing Specialist

Department: Marketing & Growth

Work Arrangement: Remote

Type: Full-Time

We are looking for a skilled digital marketing specialist to support growth, visibility, and audience engagement across a LATAM-focused iGaming platform. This role is ideal for someone who understands SEO, content promotion, campaign planning, analytics, and digital user behavior within competitive online markets.

The right candidate should be comfortable working with casino-related content, search trends, audience segments, and performance data. This is not only a campaign execution role. It requires strategic thinking, careful analysis, and the ability to connect marketing activity with clear business and reader-focused goals.

Role Overview

As a Digital Marketing Specialist, you will help plan, manage, and improve marketing campaigns across organic search, paid channels, social media, email, content promotion, and partner visibility. Your work will support a platform covering the online casino industry, including casino reviews, bonus guides, game content, payment information, sportsbook topics, and responsible gambling resources.

You will work closely with content writers, SEO specialists, editors, and operations teams to make sure marketing campaigns are accurate, useful, and aligned with brand standards. Strong digital judgment is important, because gambling-related marketing must be clear, compliant, and responsible. Campaigns should attract relevant users without relying on misleading claims or aggressive language.

Key Responsibilities

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and content channels.
• Support growth strategies for Latin American online casino gambling audiences.
• Analyze campaign performance using traffic, engagement, conversion, and visibility metrics.
• Collaborate with writers and editors to promote casino reviews, bonus guides, game pages, and market updates.
• Help improve keyword targeting, landing page performance, internal linking, and content visibility.
• Monitor digital marketing trends in iGaming, affiliate content, and LATAM user behavior.
• Create campaign briefs, performance summaries, and recommendations for future improvements.
• Support social media and email marketing activity with clear messaging and audience-focused planning.
• Track KPIs and report campaign results in a practical, easy-to-understand way.
• Maintain responsible marketing standards across gambling-related content and promotions.

Qualifications

• Proven experience digital marketing, preferably in iGaming, affiliate marketing, sports betting, casino content, entertainment, finance, or another competitive digital niche.
• Strong understanding of SEO, SEM, content marketing, social media, email campaigns, and analytics.
• Experience with tools such as Google Analytics, Search Console, keyword platforms, CMS tools, spreadsheets, or campaign reporting dashboards.
• Excellent written English and clear communication skills.
• Spanish and/or Portuguese knowledge is strongly preferred for LATAM-focused marketing work.
• Ability to analyze data and turn results into practical campaign improvements.
• Comfortable working remotely with content, SEO, editorial, and operations teams.
• Understanding of responsible gambling communication and careful promotional standards.
• Strong organization skills, attention to detail, and ability to manage multiple priorities.

Skills That Help You Succeed

A strong candidate can balance creativity with performance. Digital marketing in iGaming is not only about traffic; it is about attracting the right audience with clear, useful, and responsible messaging. You should understand how search intent, page quality, campaign structure, and user trust work together.

It also helps if you can review content from a marketing perspective. A useful marketer notices whether a landing page answers the search query, whether metadata supports clicks, whether calls to action feel natural, and whether users can find important information quickly. In the casino space, this includes bonus terms, payment details, game categories, safety resources, and regional relevance.

What We Offer

• A remote full-time role in a fast-moving LATAM iGaming environment.
• Opportunities to work on SEO, content promotion, paid campaigns, email marketing, analytics, and audience growth.
• Collaboration with content writers, editors, SEO specialists, and operations teams.
• Practical experience in affiliate marketing, casino content, campaign optimization, and digital publishing.
• Clear feedback and room to grow into senior marketing, SEO strategy, campaign management, or growth-focused roles.
• A team culture that values accuracy, responsibility, performance, and clear communication.

Application Process

Applicants should submit a resume and a short cover letter explaining their digital marketing background, campaign experience, and interest in this role. Examples of previous SEO, SEM, email, social media, affiliate, or content marketing projects are encouraged.

Please include any experience you have with LATAM audiences, iGaming, affiliate websites, online entertainment, or regulated digital marketing. We are looking for someone who can support growth while keeping campaigns responsible, data-informed, and useful for readers.